Holistic Designing Solutions (HDS) does not consider designing as just the arrangement of words, images and colors. Instead, the key to a Holistic Design is to capture the spirit of objectives with which something is decided to be designed. At HDS it is not simply the job of a graphic designer to create a design that best suits the objectives of our clients. This is the process which must be carried out with the input of professionals of different departments including Brand Management, Pharmacology, and Statistics. Group working of these professionals would result in establishing clear objectives which would then be transferred to the paper to be worked upon by a graphic designer.
HDS gives the facility of separate graphic designers for vector images and raster images who are specialist in their own segments. It is implemented to prevent the market trend where even graphic designers are confused that how to differentiate between raster and vector graphics. These segment specialists are working under supervision of a person who has experience of both dimensions of graphic designing. In this way we are fully equipped to accomplish the objectives of our clients.
Memorandum of Design & Development (MDD) is the formal document of your requirements and its prerequisites. It can be submitted either online or manually. We encourage online submission which minimizes not only processing time, saves transportation cost but also adds on precision in the process. It is also good for bilateral record keeping. Keeping in view your requirements and urgency in the memorandum we will send you the quote preferably within 24 hours of submission of memorandum. Final work will be provided within decided timelines.
Designing Resource Support
Mark of Professional Identification (MPI) is historically connected to “Sumerians” (5500-4000 BC) which was one of the ancient civilizations in southern Mesopotamia (modern southern Iraq).It is the overall image in the minds of customers, investors, employees and all the people involved with the organization/ brand in any way. It is a primary task of the organization to maintain and build this identity to meet professional objectives.
Holistic Designing Solutions (HDS) believes that (MPI) plays a pivotal role in developing linkage between the brand and slogan to that of its objectives and performance.(MPI) has been named as logo, mascot, emblem or insignia. Whatever the name given to it, its importance lies in the function. It can function at its best if it is designed keeping in view the points discussed in MDD1
Product packaging basically is a set of activities directed to develop, design and produce a container (with accessories) in which the core product can be presented to be sold in the market. It is an integral part of product development and launch. In past it was used to be accomplished just by an impulsive or momentary thought.
Holistic Designing Solutions (HDS) has specialized ‘Packaging Designers’ who work with artistic techniques and scientific skills to meet the marketing objectives of package design. It analyzes the packaging to break it apart into different elements of packaging. Further work up is to decide on the optimal look and content of each element and to choose which elements should be dominant in the package design; whether the brand name, illustration or some other graphical element, and how these elements should relate to each other.
Although packaging is subject to some legal requirements in some specialized fields (Pharmaceutical,Nutrition etc); yet there is plenty of scope for improving brand awareness and establishing brand associations. HDS is striving to encash this scope at its best for its clients.
Pharmaceutical Sales Collaterals (PSC) are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collaterals to enhance its image and to deliver a consistent message. PSC differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them. These are famous in Pakistan with different names like literature, folder, drop card, master detail aid (MDA), permanent visual (PV) etc.
Holistic Designing Solutions (HDS) believes whatever the name given to it, important is the objective setting and efficient use and outcome analysis. In this way designing and development of PSC is in fact a cyclic process which starts with a review for objective setting and ends with a review of objective accomplishment. In this “Review to Review Cycle” there is involvement of a number of departments including sales management, brand management, pharmacology, statistics and graphic designing and in this way it is a trans disciplinary activity in true sense.
We offer end to end solution for this cyclic process especially to small to medium sized pharmaceutical companies, where it is not possible for them to establish all these departments effectively and efficiently.
Working with HDS is a good experience for these type of organizations as they are availing the full benefit of completing the cyclic process with a cost, that is proportionate to their requirements.
Publicity and Advertising are meant to communicate the designed message to the public at large in events and at workplaces. In this type of advertising selection of site is important to optimize the ratio of target market to the masses. Its important tools are posters and banners. These are not functionally different and serves the same purpose of spreading the message. At a glance, they’re not all that different in form, but the differing compositions of posters and banners have differing pros and cons. Posters are printed on paper and are therefore incredibly cost effective; however, posters don’t last long outdoors. Banners, on the other hand, are printed on vinyl and are much more durable outside but are more expensive to produce than posters. Banners can also be printed in much larger sizes, as well as hung from banner posts.
Whether these are banners, posters or any other tool of publicity and advertising, Holistic Designing Solution (HDS) is working to meet the ultimate objective of the client to get their messages noticed by the people who are the target market of our clients.
Office Stationery is the first impression of the corporate to its customers or prospects and it is fact that no one has the second chance to make the first impression. Whether this is letterhead, envelope or business card; most of the time it reaches to the customer/prospect before any personal interaction. Keeping it in view these have to be designed passionately and aggressively to mark a favourable first impression.
Holistic Designing Solutions (HDS) believes in simplicity of office stationery and ensures to design it beautifully simple by keeping intact the message desired to be communicated to the target market. Following are the memorandum of individual items of office stationery, filling it properly will support to meet the objectives.