Publicity and Advertising are meant to communicate the designed message to the public at large in events and at workplaces. In this type of advertising selection of site is important to optimize the ratio of target market to the masses. Its important tools are posters and banners. These are not functionally different and serves the same purpose of spreading the message. At a glance, they’re not all that different in form, but the differing compositions of posters and banners have differing pros and cons. Posters are printed on paper and are therefore incredibly cost effective; however, posters don’t last long outdoors. Banners, on the other hand, are printed on vinyl and are much more durable outside but are more expensive to produce than posters. Banners can also be printed in much larger sizes, as well as hung from banner posts.
Whether these are banners, posters or any other tool of publicity and advertising, Holistic Designing Solution (HDS) is working to meet the ultimate objective of the client to get their messages noticed by the people who are the target market of our clients.